![]() ![]() The yeast is fed in a large tub known as a dona (a term of respect for a woman in many Latin cultures, not unlike the "don" in, say, Don Corleone) until he’s ready to pitch it into a new batch of whiskey. He then takes the buckets back to the distillery and isolates the wild yeast. I bet 95 percent of people couldn't.”Īfter scouting a promising spot, Neeley hangs the buckets from nearby trees and leaves them up for three days. “If we had a full-blown apocalypse, I could still make whiskey. If it doesn’t make you want to pop a cork, I’m doing something wrong. ![]() Having gone to Kentucky to see the operation, hang with the pros and sip some of that whiskey, I now feel qualified to tell their tale. Formed by brand ambassador Nate Winegar, finance and operations lead Matt Dankner, master distiller Royce Neeley and master blender Jackie Zykan, Hidden Barn is taking an unprecedented approach not only to launching a distillery but also to producing the whiskey itself. In this world of similar-tasting brown liquor, Hidden Barn Whiskey, one of America’s newest bourbon brands, is breaking tradition. These annual treasures are allocated and tucked away and sold at outrageous prices and then resold on the secondary market. At the right bar, you can make quick work of a distillery’s entire portfolio.Ĭontrast that with the wealth of options in beer and wine and it’s clear why the most celebrated bourbon bottles - the unique and interesting “limited edition” releases - are so precious. Among large heritage brands such as Heaven Hill and Buffalo Trace, differences are sometimes subtle and variety is relatively limited. The other flavoring grains are typically barley, wheat or rye. This liquid is, by law, made mostly from corn. That’s why Jim Beam tastes like Jim Beam, no matter when or where you buy it. To fill a typical bottle, the liquid from barrels stacked in rickhouses squatting throughout the Kentucky and Indiana foothills is dumped and mixed by master blenders until it matches the distillery’s desired flavor profile. Not unlike cheap beer and expensive watches, the bourbon business was built on consistency. ![]()
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